About Us

About Us

Welcome to Urn Frankston: Your Trusted News Hub

Founding Year: 2012

Urn Frankston was born out of a passion for delivering accurate and unbiased news, with a specific focus on the vibrant city of Frankston and its surrounding areas. In 2012, we set out to fill an information gap that we identified in the local media landscape. Our mission has been—and continues to be—providing a reliable and accessible platform for the community to stay informed about the issues, events, and people that shape their city.

Our Story

Over the years, Urn Frankston has grown from a modest online publication to becoming a trusted news source. We’ve celebrated numerous milestones, including:

  • Launching our website in 2012 with a team of dedicated local journalists.
  • Expanding our reach to cover not just Frankston but also the entire Gold Coast region in 2015.
  • Achieving over one million page views in a single month in 2019, solidifying our position as a leading local news platform.
  • Receiving regional media awards for Excellence in Digital Journalism in both 2020 and 2022.

Purpose, Values, and Mission

Purpose: Our mission is to empower the community of Frankston and beyond by providing timely, relevant, and accurate news coverage that enriches their daily lives.

Core Values:

  • Accuracy: We strive for excellence in journalism by ensuring every piece of content meets the highest standards of truthfulness and objectivity.
  • Unbiased Reporting: Our commitment lies in presenting both sides of a story, allowing readers to form their own opinions.
  • Community Engagement: Urn Frankston is more than just a news site; it’s a space for dialogue and connection among residents.
  • Innovation: We embrace new technologies and storytelling formats to keep our content engaging and relevant.

Mission: To be the go-to source for local news, events, and insights, fostering an informed and connected community in Frankston and beyond.

Addressing the Information Gap

The internet, while a vast repository of knowledge, often lacks localized, detailed, and trustworthy information. Traditional media outlets struggle to cover niche local stories, leaving a void that Urn Frankston aims to fill. Our focus on hyper-local content ensures that residents have access to news tailored to their community.

Reliable Information & Unbiased Reporting

We uphold the highest standards of journalistic integrity. Every article undergoes rigorous fact-checking and is reviewed by our team of experienced editors. We encourage readers to verify information from multiple sources, ensuring transparency in our reporting processes.

Who We Serve

Urn Frankston caters to a diverse range of readers:

  • Local Residents: Keeping the community informed about events, civic issues, and neighborhood news.
  • Business Owners: Providing exposure for local businesses and connecting them with potential customers.
  • Visitors & Tourists: Offering insights into the region’s culture, attractions, and hidden gems.

Engage with Us

We invite you to be an active participant in our community:

  • Comments: Share your thoughts on articles, join discussions, and engage with fellow readers.
  • Feedback: Send us your suggestions, story ideas, or feedback on our content via our Contact page.
  • Contribute: If you have a compelling local story to share, pitch it to us! We welcome contributions from community members.

Meet Our Team (AI-Generated Names)

  1. Amelia Sinclair – Editor-in-Chief: Amelia oversees the editorial team and ensures our content maintains the highest standards of quality and integrity.
  2. Oscar Brighton – Lead Reporter: Oscar is our go-to investigative journalist, delving into stories that matter most to the community.
  3. Sophia Verdon – Community Engagement Manager: Sophia fosters connections between Urn Frankston and its readers, organizing events and managing social media interactions.
  4. Leo Hartley – Digital Content Creator: Leo crafts visually appealing content, from compelling graphics to engaging videos, making complex issues accessible.
  5. Isabella Morgan – Marketing & Ads Specialist: Isabella promotes our brand and generates revenue through strategic marketing campaigns and targeted advertising.

Our Business Model

Urn Frankston operates on a combination of models:

  • Advertising: Local businesses advertise on our platform, supporting our content creation efforts.
  • Sponsored Content: We offer sponsored articles, allowing partners to reach their target audience effectively.
  • Subscription Services: Premium subscribers gain access to exclusive content, including in-depth features and community forums.
  • Event Listings & Tickets: We charge a fee for businesses to list and promote events, providing an additional revenue stream.

Let’s Connect

For any queries, feedback, or partnership opportunities, please reach out to our team via our Contact Us page. We look forward to hearing from you!